Forged Dad DM “FORGED”
Grant Cromhout, founder of Forged Dad Coaching, training in the gym
Faith · Family · Fitness

1:1 coaching for busy dads over 40

Lose fat. Build strength. Show up for your family with energy left over.

Get the free starter plan Founding member · $97/mo

Gym or home. Built for real schedules. Prefer to talk first? DM FORGED on Instagram.

ISSA-certified personal trainerDad over 40Online, 1:1
Who it's for

Most dads aren't lazy. They're busy.

Tired by 3pm. Stuck restarting the same plan every Monday.

Cookie-cutter programs ignore work, kids, travel and the fact that you don't live in the gym. Forged Dad Coaching builds the plan around you: your schedule, your body and your goals, so the results stick.

You don't need a perfect week. You need one you can keep going.

This is for you if…

  • You're a dad over 40 and you keep restarting
  • You're wiped out by mid-afternoon
  • You don't know what to eat, and the scale won't move
  • You want strength without living in the gym
  • You need a plan that survives a busy week
  • You want to be strong for the people who count on you
The Forged Dad standard

Faith. Family. Fitness.

Not a slogan. The order we live in.

Grant gripping a barbell in an empty gym
01

Faith

The foundation. Give God the first few minutes of the day: before the phone, before the email.

Grant with his wife and daughter at the beach
02

Family

The reason. Be present and strong for the people who count on you. Phone down, fully there.

Grant squatting a loaded barbell
03

Fitness

The tool. Strong, fit and healthy enough to lead, protect and show up for years to come.

Grant Cromhout in the gym
Meet your coach

I'm Grant. Dad, husband, coach.

45years old, training through my 40s
South Africaborn and raised, now in Illinois
Dadhusband and family man first
ISSAcertified personal trainer

I didn't always live with focus. Between 18 and 32 I partied and was selfish with my time. I chased what felt good in the moment and didn't think much about the long term.

Then I got married, and something shifted. It took me a while to get it right, but I wanted to be the man my family could count on. Faith, family and fitness stopped being a slogan and became the order I live my life in.

I still mess up. But I've learned you don't need a perfect week. You need a week you can keep going. Continuing beats restarting every time. That's how I coach.

Stay blessed. Stay forged.

Certifications

  • ISSA Certified Personal Trainer
  • ISSA Certified Exercise Recovery Specialist
  • ISSA Specialist in Strength & Conditioning
  • ISSA The Business of Personal Training
  • ISSA Transformation Specialist (in progress)
How coaching works

Simple steps. Real accountability.

  1. Grab the free plan

    Start with the 2-week starter plan: 3 workouts a week, simple food rules and daily habits.

  2. 15-minute intro call

    DM me FORGED on Instagram. We'll have a quick call so I don't sell you something that doesn't fit.

  3. Your custom plan

    I build your training, food and sleep targets around your schedule, your body and your goals.

  4. Weekly coaching

    Check in every week. We adjust instead of starting over, and you keep going.

What's included

Custom lifting plan

Built around your week, gym or home, and your experience level.

Food & sleep targets

Simple, real-life nutrition and sleep habits. No fads, no crazy diets.

Weekly check-ins

Progress tracking and plan adjustments every week, instead of guilt.

Direct access to Grant

Message me with questions when life hits. Real answers from your coach.

Faith-first mindset

Coaching rooted in faith, family and fitness, the order that keeps you going.

Month to month

No long-term contract. Cancel any time before your next billing date.

Founding member rate

Get in at the ground floor.

The founding rate is for the first 5 dads, and it's locked in for as long as you stay.

Founding member · limited spots

1:1 Forged Dad Coaching

$97/ month$149/mo regular

Locked in while your membership stays active.

  • Custom lifting plan (gym or home)
  • Simple food & sleep targets
  • Weekly check-in and adjustments
  • Direct message access to Grant
  • Month to month. Cancel any time.
Join as a founding member

Secure checkout by Stripe. Billed monthly on your start date. After you join, I'll send a short coaching agreement and health questions before we start. Coaching is general fitness education, not medical advice.

Not sure yet?

Let's talk first. Book a free 15-minute intro call. Just send me one word on Instagram:

“FORGED”
DM me on Instagram

Also on TikTok. On YouTube, comment FORGED.

Cover of the Forged Dad Free Starter Plan for busy dads over 40
Free download

The free starter plan for busy dads over 40

2 weeks3 workouts / week30–40 minGym or homeJoint-friendly
  • Workouts A, B and C, plus a 5-minute warm-up
  • Six simple food rules (protein at every meal)
  • Daily habits for faith, family and fitness
  • A 14-day tracker and a Day-7 check-in with me
Get the free plan Or DM “FORGED”

No fads, no 5am two-a-days, no starting over every Monday.

Grant bench pressing Grant with a barbell on his back Grant training arms at the gym Grant and his wife at the beach
Questions

Straight answers

Anything else? DM me FORGED on Instagram and I'll reply personally.

Do I need a gym membership?

No. Your plan is built for a gym or for home. The free starter plan has both options too.

I'm over 40 and out of shape. Is this for me?

That's exactly who it's for. We start where you are and build a plan that fits your body and schedule. Please check with your doctor before starting any new exercise program, especially if you have a health condition or injury, or haven't trained in a while.

How much time will it take?

The starter plan is 3 workouts a week at 30–40 minutes each. In coaching, your plan is built around the days you can actually train. On a busy day, 20 minutes counts. Zero doesn't.

What does the founding member rate include?

A custom lifting plan, simple food and sleep targets, a weekly check-in, and direct message access to me, for $97/month (regular $149/month). Your rate stays locked in as long as your membership stays active without a break.

Can I cancel?

Yes. It's month to month with no long-term contract. Cancel any time before your next billing date and you won't be charged again. Coaching continues through the end of the month you've paid for.

Do I have to share my faith to join?

Faith is the foundation of how I live and coach, and it's part of the Forged Dad message. Every dad who wants to get stronger for his family is welcome.

Is this medical or diet advice?

No. I'm an ISSA-certified personal trainer, not a doctor or dietitian. Coaching is general fitness and lifestyle education, and food and sleep targets are healthy-habit guidance, not a prescribed diet.

How do I get in touch?

The fastest way is to DM me the word FORGED on Instagram or TikTok. I'll reply personally.

Your move, brother

Ready to stop starting over?

Continuing beats restarting every time. Start free, or lock in your founding spot today.

Free starter plan Join for $97/mo
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Free plan DM “FORGED”